- Built end-to-end Account Based Marketing strategy (ABM) driving 30% quarter-over-quarter (QoQ) Enterprise pipeline growth with integrated marketing campaign
- Delivered 20% lift in marketing qualified leads (MQL), revising integrated campaign plans, lifting forecasted sales opportunities 20%, and aligning Marketing and Sales
- Developed and executed the implementation of data cleansing protocols, improving global CRM data by 85%, allowing marketing to optimize campaigns, and lead nurture
- Drove 40% Annual Recuring Revenue (ARR) lift through opportunity acceleration strategy with coaching on utilizing marketing automation and existing business systems data
In this article:
Presentation on building end-to-end Account Based Marketing strategy (ABM).
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