87% Growth Realized

Through strategic global marketing and demand generation initiatives, GTM Stack enabled PRGX to achieve an impressive 87% year-over-year pipeline growth. This case study details our data-driven approach to international expansion and market penetration within the B2B SaaS landscape.

Navigating the Complexities of Global SaaS Expansion

Expanding into new international markets presents unique challenges for B2B SaaS companies. Resource constraints, varying market dynamics, and the complexities of localization can hinder growth and impact ROI. A strategic approach is crucial for success.
Increase in marketing qualified leads after implementing our global strategy.
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New international markets successfully penetrated within the first year.
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Our Strategic Market Entry Framework for Global SaaS Expansion

At GTM Stack, we employ a data-driven market entry framework designed to minimize risk and maximize ROI for B2B SaaS companies. Our approach includes rigorous region prioritization, strategic localization, and a carefully phased rollout to ensure sustainable growth and market penetration.
  • Region Prioritization: Data-driven selection of target markets.
  • Localization: Tailoring your message to resonate locally.
  • Phased Rollout: Strategic expansion for sustainable growth.

Strategic Execution for Global Market Penetration

Our execution strategy focused on a phased regional rollout, tailoring channel strategies to each market’s unique characteristics. This approach ensured efficient resource allocation and maximized market penetration, driving significant pipeline growth.
  • Phased Rollout: Prioritized regions based on market potential and readiness.
  • Channel Optimization: Customized strategies for each region, leveraging local insights.
  • Team Alignment: Structured teams to support regional execution.

87% YoY Pipeline Growth: A GTM Success Story

Our strategic go-to-market architecture and execution drove significant results for PRGX, achieving an impressive 87% year-over-year pipeline growth. This success is a testament to our data-driven approach and proven methodologies in scaling B2B SaaS businesses globally.
  • 87% YoY Growth: Substantial increase in the sales pipeline.
  • Regional Expansion: Successful market penetration across key regions.
  • Efficiency Gains: Improved marketing and sales process efficiency.