Are you a marketing manager from an enterprise software background? Do you have b2b software lead generation experience? Planning an online advertising campaign?

Position Purpose and Scope

The senior marketing manager will be responsible for planning, organizing and executing a broad range of lead generation programs designed to drive qualified opportunities to the sales force, including Web seminars, conferences, custom events, user group meetings, advertising, etc. This person will be responsible for managing the end-to-end planning and execution for these programs including budget, staffing, messaging and lead follow-up processes. The senior marketing manager must also own and report on end-to-end metrics for their programs and independently institute refinements to improve inquiry-to-lead-to-Opportunity conversion ratios. The senior marketing manager will work closely with the sales, marketing and executive management teams to achieve a fully integrated company position and consistent message in the minds of target audiences.

 

Primary Responsibilities

  • Develop and execute a comprehensive lead generation/demand creation plan & budget
  • Design, plan and execute at least 2 Web seminars a month
  • Design, plan and execute participation at conferences and trade shows
  • Design, plan and execute online advertising with affiliated partners like the IIBA, Modern Analyst, etc.
  • Design, plan and execute field marketing events and user group meetings
  • Leverage tools to accurately measure and report on effectiveness of lead generation campaigns
  • Create, manage and accurately forecast program budgets
  • Work with product marketing to effectively launch new products and services
  • Independently create relevant, compelling content in support of all lead generation activities
  • Apply a high degree of creativity on all marketing programs
  • Establish and document repeatable processes for lead generation and follow-up by sales
  • Build a positive, collaborative relationship with the sales organization
  • Leverage partners to help maximize marketing budget and reach
  • Manage relationships with appropriate tools vendors that enable more effective utilization and reporting
  • Remove roadblocks to lead generation success
  • Contribute strategic ideas and vision for how to effectively scale overall business

 

Required Experience

  • 3-5 years enterprise (B2B) software lead generation experience
  • Proven track record of establishing and achieving measurable goals in an automated marketing environment
  • Proven track record understanding and managing metrics-driven marketing programs
  • Experience with start-up environments, particularly companies on aggressive growth paths
  • Strong understanding of positioning principles and methodology
  • Experience using systems such as Salesforce.com, Eloqua, Hoovers, Jigsaw, etc.
  • Sound, mature business judgment combined with the ability to contribute to business strategy
  • Operates with integrity without compromise
  • Demonstrated ability to work collaboratively
  • The ability to identify innovative and creative solutions to marketing challenges – to think in new ways about old
  • problems
  • The ability to make decisions and defend them clearly
  • Must be a self-motivated, independent energetic presence with a can-do attitude and drive to succeed
  • Outstanding attention to detail; must be highly organized
  • Strong leadership, influence and interpersonal skills required
  • Excellent written and verbal communication skills required

 

Success Factors

  • Critical success factors for this position include the ability to nurture outstanding working relationships with internal
  • stakeholders and external vendors combined with the experience and commitment to execute on time and on
  • budget. Additional specific expectations of this position include:
  • Applying a high sense of urgency to tasks
  • A commitment to innovation and creativity combined with superior project management skills
  • Clearly demonstrating enthusiasm and passion for projects and activities
  • A high comfort level working in an unstructured, free flowing environment
  • A willingness to wear whatever hat is required at any point in time…flexibility

 

Education

Bachelors degree in Business or similar discipline required

 

Email me at michael@youneedseo.com with resume and cover letter.