At Embarcadero, we're collecting unique and one-of-a-kind Borland memorabilia to auction to the developer community for Haiti earthquake relief. Embarcadero employees have donated several hundred items from their personal collections ranging from 1st Ship product boxes, to Borland Leather Jackets, to Borland surfboards. We're currently organizing the auction and plan to launch next week but there is always room for more stuff if it will bring more donations for Haiti relief, particularly unique and "early years" items.

If you're an ex-Borlander like us and you are local to the Santa Cruz/Scotts Valley area and would like to donate any Borland memorabilia to the auction, you may drop off at our drop box in the Scotts Valley Embarcadero campus main lobby (former Borland HQ campus). We will be checking the drop box daily.

Empowered with the right tools, IT can optimize application and database performance.

by Greg Nerpouni

The development of database-backed applications continues to accelerate despite shrinking IT budgets, and the distinct separation of duties between database professionals and application developers continues to blur. With DBAs becoming more focused on meeting production service level agreements (SLAs), application developers — who are fluent in languages such as Java and C++, but admittedly not in SQL — are being forced to pick up the slack and write their own SQL.

Read the full version by clicking the thumbnail below…

I admit it,  every morning and I try to think of new ways to get people to want to download, try and/or buy database tools and developer software.  For the first time in my life I am having fun with this, I really am.  While looking for some videos to create a promotional spot I came across one of the best scenes (to me) in a movie that was very…well, poignant for the current times.  Even back in 1992, whoever wrote this script, they knew their stuff….

The world isn’t run by weapons anymore, or energy or money.
It’s run by ones and zeroes, little bits of data. It’s all just electrons.
There’s a war out there, old friend, a world war.
And it’s not about who’s got the most bullets.

It’s about who controls the information:

…what we see and hear, how we work, what we think.

It’s all about the information.

Though according to IMBD the film was written by Phil Alden Robinson, Lawrence Lasker and Walter F. Parkes.

TECHNICAL WEBINAR

How do you track and report on changes throughout your database environment? Roll out application updates? Comply with database audit and reporting requirements or protect data privacy? Or the real kicker… database performance tanked and it’s because someone tweaked the schema in Production and now YOU have to search through schema archives to find the problem and roll it back… ASAP.

The Smart Way To Manage Database Changes

Please join us for a live webinar event, What’s New in Change Manager 5.1, and find out how to automatically capture schema “snapshots” to quickly identify changes and correct problems in less time; compare live databases or archives to track and report on change; generate change scripts; compare, validate and synchronize schema and data within or across database platforms; and monitor database settings to ensure compliance with regulations and company policies.

And NEW in Change Manager® 5.1, you can:

• Protect Data Privacy – Data masking  features shuffle or randomize columns to de-identify data and then quickly migrate the masked data from Production into Test, QA or Dev environments
• Migrate schemas and manage change across DBMS environments – cross-DBMS schema compare and synch between Oracle <> SQL Server and Sybase ASE <> SQL Server
• Go Global – with full Unicode character support

Embarcadero Change Manager is the only change management tool that covers data, schema, and configuration management, and supports four major DBMS platforms (IBM® DB2® for LUW, Microsoft® SQL Server, Oracle®, and Sybase®) – all from a single interface.

Limited Attendance. Register today!

July 16, 2009

11:00 AM PDT / 2:00 PM EDT

Have a question?

Give us a call

1-888-233-2224 or

Upgrade to Delphi 2009 or C++Builder 2009 by June 26th 2009 and we’ll fulfill your order with CodeGear RAD Studio 2009 at no extra charge.

There has never been a better time to migrate your applications to Delphi 2009 or C++Builder 2009. Expand into new markets, deliver updated versions and features of your own applications.

• Build applications that handle global data with ease using new Unicode support throughout the IDE and VCL
• Move your code into the future with the addition of generics and anonymous methods to the Delphi language
• Get new insight into your database structures with data modeling and visualization in the all new Delphi and C++Builder Architect Edition
• A powerful, reusable, and extendable visual component library with thousands of custom third-party components available for even the most specialized tasks
• Plus, with multiple database software features, including Embarcadero® DataSnap® technology, you can rapidly build ultra-high performance, data- driven apps that connect to all your data across multiple databases and tiers.

New resources available to help you migrate to Delphi 2009 and C++Builder 2009

• No matter which version of Delphi you are using, you can learn about cool

  new things from this white paper – Reasons to Migrate from Delphi 7 to Delphi 2009

• Online Webinar “Migrating Delphi Applications to Delphi 2009″For the five things that you should know on when migrating Delphi applications.

Purchase Delphi 2009 or C++Builder 2009 by June 26, 2009 and receive CodeGear RAD Studio + also get TMS Smooth Controls Pack free!

This offer is available through all Embarcadero Shop Sites worldwide and through Embarcadero partners who display this offer.

Universal Data Models are standard and industry data model templates for ER/Studio that reduce development time and facilitate standardization.

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Find out more about ER/Studio at Embarcadero Technologies, a database tools and devleoper software company website.  According to Webster’s, the term universal can be defined as “generally applicable” as well as “applying to the whole.” There are some very common patterns that can be generally applied in data models to develop higher quality and more holistic designs. Additionally, reusing patterns can save time and effort by providing model structures that have been proven to work well, flexible alternatives that can handle additional future needs and consistent models and structures that facilitate data sharing.

Embarcadero Technologies, the leader in database tools and developer software, has launched Embarcadero J Optimizer!  This new product is a profiling and tuning IDE for delivering high-performance, high-quality, scalable Java applications.

Here at Embarcadero we are big on data management.  We are always trying to find new ways to help your company save money and reducing costs with our great SQL IDE tools.   Well at times, no doubt…it feels like you are herding cats.