If you’ve been paying attention to the commentary about social networks lately, you’ve probably noticed a shift in the conversation. The dialogue, which previously was limited to Facebook ads and promoted Tweets, has evolved into a conversation about driving real engagement and measurable business value.

To us, this shift is indicative of something larger—the second wave of social is here. It represents the pivot of social strategy from building audience in social networks to using these networks to form authentic relationships with customers.

This observation is supported by market research The Incyte Group conducted for us to help guide our product roadmap and company vision. The research suggested that there is a gap between the way customers want to connect with companies they care about online and the way that brands are actually using social networks.

t also suggested that, for certain demographics, online customer communities are an ideal place to bridge that gap, connective prospective customers to community members to ask questions and share ideas and praise.

The implications of The Incyte Group findings are not a one size fits all solution for social engagement. Rather, the research went a step further and identified four consumer market segments that have high propensities to join customer communities when making purchasing decisions and explained the best ways to incentivize each of them to do so.

To understand the demographics of these segments, as well as the best ways to reach them, check out the infographic below:

Conversion Optimization – Marketing Manager

Ready to join one of the most creative, progressive SaaS marketing teams in San Francisco?  We're looking for an outstanding marketing manager, one who obsesses about how to eliminate friction and leaks in the funnel. 

Reporting to the Director of Online Marketing, you will be responsible for increasing our traffic-to-lead conversions by developing strategies across multiple disciplines (SEO, landing pages, email nurturing and more).  You're the right candidate if you have had success in SaaS marketing, a keen interest in web technologies, broad knowledge of marketing tools, and the urgency to execute, test and iterate improvements.

You need to have:

• A keen eye for persuasive online design to achieve performance goals.
• 3-5 years of inbound marketing experience with CRM/marketing automation (Salesforce, Marketo, Eloqua, etc)
• Customer nurturing and segmentation strategies as a second language
• Lived in a startup, fast-change environment
• Demonstrated expertise in web analytics
• Great written and oral communication skills

The ideal candidate will also have:

• Impatience, initiative, and the drive to make a difference today.
• Numeracy, able to dive into analytics at a deeper level when needed
• Comfort and credibility working cross-functionally
• Natural curiosity to test, learn and iterate
• Great organizational skills, managing projects with many moving parts

Responsibilities include:

• Improving the Middle of the Funnel (MofU) performance metrics
• Developing and executing creative strategies to improve traffic-to-lead conversion (including persona analysis and persuasive site design)
• Leveraging data to focus resources and to generate new insights and strategies
• Identifying and managing content-specific campaigns (eBooks, videos, etc)
• Driving lead gen via website A/B testing etc.
• Regular reporting of campaign activities, insights, and results
• Additional responsibilities as the organization scales

Below are two open roles at the United Way of the Bay Area, see below for contact info and how to apply.                                                   

Senior Director of Human Resources

Department:            Human Resources

 At United Way of the Bay Area, we believe everyone deserves opportunities to have a good life: a quality education that leads to a stable job, enough income to support their family, and good health.  United Way’s Bay Area Community Fund supports programs that provide the building blocks to a better life: education, income and health. Our goal is to create long-lasting changes by addressing the underlying causes of these problems.

United Way of the Bay Area is a not-for-profit, philanthropic organization, and the largest private funder of health and human services in Northern California.  We are seeking a team member who is passionate about driving support of charitable causes in our community.  Do you thrive in a fast-paced, highly visible role? United Way of the Bay Area seeks an experienced Human Resources professional who is a creative, energetic and detail-oriented individual to help establish excellence in our dynamic Human Resources Department. 

 The Senior Director of HR will provide strong support to UWBA in the areas of employee relations, union relations and negotiations,  leave of absence requests, Worker’s Comp,  payroll/employee changes, recruitment and staffing, compensation, labor laws, retirement plans (pension plan, 403(b) and 401(k)), and will oversee benefits administration.   This position is a full cycle senior HR Generalist who will serve on the management group.

 Responsibilities include:

·       Ensure proper administration of Employee Benefit programs including health and welfare, savings and retirement, LOA, workers compensation and ergonomics

·       Oversight of employee records and retention

·       Recruiting – staffing and selection practices

·       Compensation analysis for new hire offers and employee transfers/promotions

·       HR policies, procedures and practices, enforcement and guidance

·       HR reporting and metrics as needed

·       Strong employee relations for staff, management and leadership team

·       Part of management group

·       Union Management  and collaboration

·       Manage Organizational changes

·       Conduct trainings as needed for HR Identified training

·       Strong Labor Law and Compliance knowledge

·       Performance reviews

·       Mediator for staff, union and management

·       Manage HR Staff

Requirements:

·       7+ years HR Generalist experience encompassing staffing, benefits and payroll administration, compensation practices, retirement plans, worker’s compensation, employee relations and HR policies and procedures.

·       5+ years management experience

·       Degree in Human Resources preferred and/or PHR or SPHR certification.

·       Strong communication, advisory ability, and a pro active, solutions oriented “can do” style.

·       Excellent oral and written communication skills.

·       Demonstrated knowledge of legal provisions such as FLMA, ADA, ERISA, FMLA, CFRA and COBRA.

·       Organized, can manage time effectively to get the job done with little guidance.

·       Strong customer focus and understanding of how to effectively communicate with employees.

·       Able to manage internal and external customer relationships and expectations.

·       Able to manage staff

·       Proficiency with ADP or other automated systems, MS Office.

·       Proficient with CRM Databases, Cornerstone and SalesForce.

·       Union Experience Preferred.

Salary:

 $85,000 to $95,000 annually.

 To apply:

 1. HRD, 221 Main St., Suite 300, San Francisco, CA  94105, OR

2. E-mail to careers@uwba.org, OR

3. Fax to 415-817-4780

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Director of Communications 

SUMMARY: 

The Director of Communications will be responsible and accountable for strengthening United Way’s reputation and visibility as a community impact leader through proactive and responsive media and marketing communication strategies. In addition, the Director of Communications will collaborate with senior staff to develop and execute marketing and communications strategies for and direct implementation of United Way of the Bay Area’s core programs and initiatives such as SparkPoint Centers, Earn It! Keep It! Save It!, MatchBridge and 211. He or she will work closely with our Community Impact Team, internal and external partners, and our Grants team. The Director of Communications will be the client liaison to external partners, ensuring strategies and agreed upon recognition is executed and documented on a regular basis. 

The position requires exceptional written and verbal communication skills, uncompromising integrity, and a strong results orientation. In addition, this role requires a self-motivated individual with excellent attention to detail, the ability to manage multiple concurrent projects, and a forward-thinking attitude toward working efficiently. 

RESPONSIBILITIES INCLUDE: 

Organizational Communications & Management 

• Develop and implement social media strategy that complements United Way’s overall marketing and public relations strategy 
• Be responsible for all social media channels (e.g., Facebook Pages, Twitter, Blog, LinkedIn) including working with program staff, executives and others to develop cohesive content 
• Build marketing alliances and coordinate marketing and public relations activities with other United Ways, nonprofit marketing professionals (e.g., Red Cross, SF Foundation, Catholic Charities, Goodwill Industries), and other like-minded groups to drive United Way’s brand value and visibility in the community. 
• Provide advisement and leadership on United Way’s internal communications strategies and policies. 
• Develop executive talking points as needed working closely with Development and the Community Impact team to ensure messaging aligns with overall event strategy. 
• Participate in United Way’s Business Continuity Planning to ensure appropriate partnerships, processes, messages and tools are in place for United Way to effectively communicate and protect its reputation in times of disaster or crisis. 
• Lead and participate in cross-functional project teams as appropriate 
• Supervisory responsibilities and management of at least one employee 

PUBLIC RELATIONS: 

• Develop pitch letters, press releases, talking points, speeches and other public facing messages that promote key initiatives and support United Way’s strategic plan. 
• Develop strong relationships with Bay Area media (broadcast, radio, print, outdoor, ethnic and online) to secure coverage for United Way news, announcements and initiatives. 
• Be a visible, external champion for driving United Way’s brand including being a media and/or event spokesperson as necessary. 
• Serve as an “in-house” public relations consultant to United Way staff, departments, community projects and partners. 
• Advise and provide frontline support to executive and leadership teams in the area of crisis communications working in conjunction with partners and United Way Worldwide as appropriate 
• Manage and direct all public relations vendors. 
• Track and report the results of United Way’s earned and paid media efforts. 

PROGRAM MARKETING COMMUNICATIONS: 

• Develop and direct implementation of strategic marketing and communications plans for United Way’s core programs working with internal program staff and external partners 
• Lead project management of materials (websites, postcards, flyers, etc.) for the core programs through the internal marketing team including securing partner feedback and approvals as needed 
• Manage client relations with key external partners, as partnerships are formed, and as marketing and recognition plans are developed. Ensure commitments plans are executed in a timely manner, and document results for report outs. 

REQUIREMENTS: 

• At least 7 years of media relations and marketing experience, nonprofit experience preferred. 
• Exceptional written and verbal communications skills and the ability to influence and work successfully with varied audiences (senior leaders, staff, volunteers, partners). Must demonstrate ability to write messages for different audiences and brands using varied tone and style. 
• Stellar proofreading and editing skills. 
• Strong partnering and consulting skills and the ability to guide others to focus. 
• Ability to act decisively and quickly, and work effectively with short turn around times. 
• Excellent facilitation skills and ability to facilitate diverse groups to think outside the box and synthesize concepts into business strategies and plans. 
• Proven project management and client management skills. 
• Strong initiative, accountability, and willingness to take ownership and drive projects to completion. 
• Excellent negotiation skills. 
• The ability to manage highly-sensitive organization information with discretion. 
•  

PHYSICAL DEMANDS: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. 

SALARY: 

$70,000 to $75,000 annual along with great benefits. 

TO APPLY: 

Submit resume along with cover letter and at least five writing samples to one of the following: 

1. HRD, 221 Main Street, Suite 300, San Francisco, CA 94105, or 

2. E-mail to careers@uwba.org 

3. Fax to 415-817-4780