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Life Update for 2014: Where will life take us next…

I have not written a single word to the very website that bares my name in almost 18 months.  When I last wrote in my blog I was the Director of Demand Generation at Get Satisfaction.  I had a great time working with one of the best online community solutions in the industry.  The world has changed so much since that day – technology, communications, you name it, things have changed.  I wonder what will be next.  I have a great sense of pride for a number of projects I worked on at Get Satisfaction including some great posts I wrote while improving the organic search rankings of the company.  Check out just a few:

I recently stepped down from Get Satisfaction and looking for a new opportunity.  I hope if you are reading this, you are having a great 2014.  


Job Opening in SF: Conversion Optimization – Marketing Manager

Conversion Optimization – Marketing Manager


Ready to join one of the most creative, progressive SaaS marketing teams in San Francisco?  We're looking for an outstanding marketing manager, one who obsesses about how to eliminate friction and leaks in the funnel. 


Reporting to the Director of Online Marketing, you will be responsible for increasing our traffic-to-lead conversions by developing strategies across multiple disciplines (SEO, landing pages, email nurturing and more).  You're the right candidate if you have had success in SaaS marketing, a keen interest in web technologies, broad knowledge of marketing tools, and the urgency to execute, test and iterate improvements.


You need to have:

  • A keen eye for persuasive online design to achieve performance goals.
  • 3-5 years of inbound marketing experience with CRM/marketing automation (Salesforce, Marketo, Eloqua, etc)
  • Customer nurturing and segmentation strategies as a second language
  • Lived in a startup, fast-change environment
  • Demonstrated expertise in web analytics
  • Great written and oral communication skills


The ideal candidate will also have:

  • Impatience, initiative, and the drive to make a difference today.
  • Numeracy, able to dive into analytics at a deeper level when needed
  • Comfort and credibility working cross-functionally
  • Natural curiosity to test, learn and iterate
  • Great organizational skills, managing projects with many moving parts


Responsibilities include:

  • Improving the Middle of the Funnel (MofU) performance metrics
  • Developing and executing creative strategies to improve traffic-to-lead conversion (including persona analysis and persuasive site design)
  • Leveraging data to focus resources and to generate new insights and strategies
  • Identifying and managing content-specific campaigns (eBooks, videos, etc)
  • Driving lead gen via website A/B testing etc.
  • Regular reporting of campaign activities, insights, and results
  • Additional responsibilities as the organization scales



Job Openings in SF : Two roles at United Way of the Bay Area

Below are two open roles at the United Way of the Bay Area, see below for contact info and how to apply.                                                   




Senior Director of Human Resources

Department:            Human Resources

 At United Way of the Bay Area, we believe everyone deserves opportunities to have a good life: a quality education that leads to a stable job, enough income to support their family, and good health.  United Way’s Bay Area Community Fund supports programs that provide the building blocks to a better life: education, income and health. Our goal is to create long-lasting changes by addressing the underlying causes of these problems.

United Way of the Bay Area is a not-for-profit, philanthropic organization, and the largest private funder of health and human services in Northern California.  We are seeking a team member who is passionate about driving support of charitable causes in our community.  Do you thrive in a fast-paced, highly visible role? United Way of the Bay Area seeks an experienced Human Resources professional who is a creative, energetic and detail-oriented individual to help establish excellence in our dynamic Human Resources Department. 

 The Senior Director of HR will provide strong support to UWBA in the areas of employee relations, union relations and negotiations,  leave of absence requests, Worker’s Comp,  payroll/employee changes, recruitment and staffing, compensation, labor laws, retirement plans (pension plan, 403(b) and 401(k)), and will oversee benefits administration.   This position is a full cycle senior HR Generalist who will serve on the management group.

 Responsibilities include:

·       Ensure proper administration of Employee Benefit programs including health and welfare, savings and retirement, LOA, workers compensation and ergonomics

·       Oversight of employee records and retention

·       Recruiting – staffing and selection practices

·       Compensation analysis for new hire offers and employee transfers/promotions

·       HR policies, procedures and practices, enforcement and guidance

·       HR reporting and metrics as needed

·       Strong employee relations for staff, management and leadership team

·       Part of management group

·       Union Management  and collaboration

·       Manage Organizational changes

·       Conduct trainings as needed for HR Identified training

·       Strong Labor Law and Compliance knowledge

·       Performance reviews

·       Mediator for staff, union and management

·       Manage HR Staff



·       7+ years HR Generalist experience encompassing staffing, benefits and payroll administration, compensation practices, retirement plans, worker’s compensation, employee relations and HR policies and procedures.

·       5+ years management experience

·       Degree in Human Resources preferred and/or PHR or SPHR certification.

·       Strong communication, advisory ability, and a pro active, solutions oriented “can do” style.

·       Excellent oral and written communication skills.

·       Demonstrated knowledge of legal provisions such as FLMA, ADA, ERISA, FMLA, CFRA and COBRA.

·       Organized, can manage time effectively to get the job done with little guidance.

·       Strong customer focus and understanding of how to effectively communicate with employees.

·       Able to manage internal and external customer relationships and expectations.

·       Able to manage staff

·       Proficiency with ADP or other automated systems, MS Office.

·       Proficient with CRM Databases, Cornerstone and SalesForce.

·       Union Experience Preferred.



 $85,000 to $95,000 annually.

 To apply:


 1. HRD, 221 Main St., Suite 300, San Francisco, CA  94105, OR

2. E-mail to, OR

3. Fax to 415-817-4780


Director of Communications 


The Director of Communications will be responsible and accountable for strengthening United Way’s reputation and visibility as a community impact leader through proactive and responsive media and marketing communication strategies. In addition, the Director of Communications will collaborate with senior staff to develop and execute marketing and communications strategies for and direct implementation of United Way of the Bay Area’s core programs and initiatives such as SparkPoint Centers, Earn It! Keep It! Save It!, MatchBridge and 211. He or she will work closely with our Community Impact Team, internal and external partners, and our Grants team. The Director of Communications will be the client liaison to external partners, ensuring strategies and agreed upon recognition is executed and documented on a regular basis. 

The position requires exceptional written and verbal communication skills, uncompromising integrity, and a strong results orientation. In addition, this role requires a self-motivated individual with excellent attention to detail, the ability to manage multiple concurrent projects, and a forward-thinking attitude toward working efficiently. 


Organizational Communications & Management 

  • Develop and implement social media strategy that complements United Way’s overall marketing and public relations strategy 
  • Be responsible for all social media channels (e.g., Facebook Pages, Twitter, Blog, LinkedIn) including working with program staff, executives and others to develop cohesive content 
  • Build marketing alliances and coordinate marketing and public relations activities with other United Ways, nonprofit marketing professionals (e.g., Red Cross, SF Foundation, Catholic Charities, Goodwill Industries), and other like-minded groups to drive United Way’s brand value and visibility in the community. 
  • Provide advisement and leadership on United Way’s internal communications strategies and policies. 
  • Develop executive talking points as needed working closely with Development and the Community Impact team to ensure messaging aligns with overall event strategy. 
  • Participate in United Way’s Business Continuity Planning to ensure appropriate partnerships, processes, messages and tools are in place for United Way to effectively communicate and protect its reputation in times of disaster or crisis. 
  • Lead and participate in cross-functional project teams as appropriate 
  • Supervisory responsibilities and management of at least one employee 



  • Develop pitch letters, press releases, talking points, speeches and other public facing messages that promote key initiatives and support United Way’s strategic plan. 
  • Develop strong relationships with Bay Area media (broadcast, radio, print, outdoor, ethnic and online) to secure coverage for United Way news, announcements and initiatives. 
  • Be a visible, external champion for driving United Way’s brand including being a media and/or event spokesperson as necessary. 
  • Serve as an “in-house” public relations consultant to United Way staff, departments, community projects and partners. 
  • Advise and provide frontline support to executive and leadership teams in the area of crisis communications working in conjunction with partners and United Way Worldwide as appropriate 
  • Manage and direct all public relations vendors. 
  • Track and report the results of United Way’s earned and paid media efforts. 



  • Develop and direct implementation of strategic marketing and communications plans for United Way’s core programs working with internal program staff and external partners 
  • Lead project management of materials (websites, postcards, flyers, etc.) for the core programs through the internal marketing team including securing partner feedback and approvals as needed 
  • Manage client relations with key external partners, as partnerships are formed, and as marketing and recognition plans are developed. Ensure commitments plans are executed in a timely manner, and document results for report outs. 



  • At least 7 years of media relations and marketing experience, nonprofit experience preferred. 
  • Exceptional written and verbal communications skills and the ability to influence and work successfully with varied audiences (senior leaders, staff, volunteers, partners). Must demonstrate ability to write messages for different audiences and brands using varied tone and style. 
  • Stellar proofreading and editing skills. 
  • Strong partnering and consulting skills and the ability to guide others to focus. 
  • Ability to act decisively and quickly, and work effectively with short turn around times. 
  • Excellent facilitation skills and ability to facilitate diverse groups to think outside the box and synthesize concepts into business strategies and plans. 
  • Proven project management and client management skills. 
  • Strong initiative, accountability, and willingness to take ownership and drive projects to completion. 
  • Excellent negotiation skills. 
  • The ability to manage highly-sensitive organization information with discretion. 


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. 


$70,000 to $75,000 annual along with great benefits. 


Submit resume along with cover letter and at least five writing samples to one of the following: 

1. HRD, 221 Main Street, Suite 300, San Francisco, CA 94105, or 

2. E-mail to 

3. Fax to 415-817-4780 






Job Opening in SF: Senior Web Designer!

Senior Web Designer

This role will be the primary person responsible for the Branding and Get Satisfaction Website, ensuring optimum design and user experience within our branding guidelines.

Responsibilities include:

  • Develop all branding and design elements that fine-tune our existing brand, while adding a fun element to it.
  • Have full accountability for website design, ensuring website is always up to date with fresh content, fresh images, and value proposition.
  • Is a strong designer who can continuously enhance the website with all the branding elements of Get Satisfaction and implement website design best practices.
  • Develop world class landing pages for demand generation campaigns.
  • Develop banners ads that have a compelling look and feel, representing the fun personality of our brand.
  • Create and present web analytics to executive staff that measure the effectiveness of online marketing programs.
  • Implement Re-targeting Ads.


  • Strong Web Graphics design experience and proven track record designing and managing websites using at least two of the following: Illustrator, InDesign, Photoshop, and Dreamweaver
  • Creative designer with a strong love for branding who can design images and icons that are clean, creative, and interesting (as opposed to using stock images of people)
  • Experience with Branding or creative agency is a plus
  • Must have a portfolio of previous designs
  • Web Development: HTML, PHP, and WordPress
  • Web Tracking: Hand on experience with at least one of the following Web Analytics tools: Omniture, Google Analytics, Webtrends
  • Experience in designing creative Display ads
  • Design and produce campaign landing pages with creative design and images

About Get Satisfaction

Get Satisfaction is the leader in social customer community, powering 65,000 customer communities around the world. Today, more than five million people turn to our network to ask questions, share ideas, report problems, and truly engage with the brands and companies they care about.

Here at the Satisfactory, we bring together some of the most talented engineers, marketers, UI designers (and their favorite pets) to create compelling social software, and we have fun doing it. We’re looking for talented people who thrive in this fast paced, work hard, play hard start-up environment.

Get Satisfaction has been growing.  We have a talented team and a world-class executive team. We are located in Potrero Hill in San Francisco and are excited to grow our marketing team to include an experience designer with web expertise.

If interested email me today, michael at!


10 Years Later: Don’t Blink Away Dreams

The following is a personal account of my experiences during the Summer of 2001 in New York and London, as well as what I saw, smelled, felt, heard and watched in Lower Manhattan on September 11, 2011.  As Jews, it is in our nature to tell stories, annually, as to always remember, honor those we have lost and to appreciate all that we have today.  Each year I re-post this with an update at the end of the past year.

Summer 2001 (~July), New York
The Human Capital Management Division of Goldman Sachs had decided that a “penny saved is a penny earned.” However, in order to play fair, the global sector was given a chance to voluntarily leave the firm and take a severance package. Since the new administration had taken office in the White House, apparently Wall Street just was not feeling so hot, and the markets were starting to look worse for the wear. We were given a deadline, some time, a moment to ponder our future outside the walls of what would come to be the best lesson in life I have learned yet.

August 12th, 2001, London
My brother Joel, well, as much like a brother I ever had, was married to a beautiful, wonderful woman, Shushi Rose, in Manchester, England just a week prior. The train ride along the English countryside was just as imagined, lush with green hills, full of English flavors that tempted the eye to involuntarily think Shakespeare, Chaucer – but for me, not a lot of Harry Potter. After a wonderful week working in London with my good friends Lesley Bosworth and Janeen Schmid I found myself a kid in a candy store. England was this, folklore place to me as a child, and for the first time here I was amongst the ages. The weekend of August 11th, was met with Shabbat (Jewish Sabbath) with Michael Rosen in Edgeware and on Sunday Lesley was gracious enough to allow me to stay at her flat before my trip back to New York City.

I took the day on Sunday to explore a few pieces on London, including the National Gallery in Trafalgar Square. In the 48 hours of that weekend something happened…that even until this day, I wish I could explain….but I cannot. During my Shabbat in Edgeware the following sentence was uttered “if the Twin Towers, the World Trade Center in New York City, lower Manhattan were to ever fall, do you think they would go left, right, or straight down….?” The second…was the migraine – or what seemed to be the worst headache I’ve ever suffered. During my walk in National Gallery on Sunday a small thump in the back my head grew to a large thunderous roaring POUNDING….blinding pounding headache. Overcome with this pain I left the gallery, stumbled out and found myself smack in the middle of Trafalgar Square and what do I find…but of course “Muslim Unity Rally Against the Facist West Regime of George Bush….DEATH TO AMERICA!” While finding my way to tube in order to make it back to Lesley’s the following words were uttered by the man at the mic….”you not know when, where, or how…but we will bring you down, crashing into you, burning you into the sea….”

Art Canning
Of course in the day and age of Facebook and Twitter I will lead this chapter with After the latest round of chemo and biopsy and after biopsy the Hodgkin's Lymphoma had returned to a man not yet 24. Art was dying and he knew it. Art Canning was also a good friend and co-worker at Goldman Sachs. He decided the best alternative was to take the voluntary severance package, leave NYC and head back home Pennsylvania. Art was also to this day, one of the kindest, most gentle souls that has ever crossed my path, my eyes and my heart. Truly one of the good lord’s best examples of a human. Now whether or not you believe in a god, or many gods or even an invisible alien that controls your thoughts – in the coming months I had to start to wonder, if there was one….what the hell is wrong with them.

September 3rd, 2001
It was decided that the team was going to have a going away dinner for Art. Not only that, but in the time that it was announced that a Voluntary Severance Program was going into effect, the division was bickering, fighting, scheming – who is leaving, who is staying, who gets that job if so and so leaves…everyone was out for themselves and it was all a game, a true Wall Street game. But in the end, some of us decided the best thing to do would be to have a dinner after 5pm on the very day that deadline to accept that severance package was to be….we had until 5pm on September 10th, 2001 to decide whether or not you wanted to voluntarily leave the firm….

September 10th, 2001, ~7pm
We arrived at the restaurant and shortly after Art Canning walked in to what he thought was a quiet dinner with a few friends. Nearly 50 of us were there, toasting to his life, to our future lives and to the goodness of it all. It was a night where the wine flowed, the food was divine….we all laughed, we all cried. I remember Ben Cannon, our VP…who could be a very hard man to get along with. But a fine British man nonetheless, always serious, always business…this night, we all practiced balancing spoons on our nose…..

In the car ride home (because in those days, you could get a Lincoln Town Car to take you home), my intern Trevor and I shared a car to the Upper West and asked me “so is everything gonna be OK now, we’re all cool in HCM….” – I remember looking at over at him and saying to him and truly thinking “everything is going to be fine now, life is going to be good from here on out….” Granted, what did I know at 24 years of age.

September 11, 2001…
I remember my chair, sitting, putting on the olive green shirt, brown/khaki pants, tying my shoes, walking to the subway along W96th Street. I remember walking down towards Broadway on W96th Street, how the hill slopes down just slightly and then looking up to the sky and just before going down into the 2/3 train remembering…how crystal clear and blue the sky was …it was as if nothing could go wrong.

8:45 am
After dinner that night most of HCM went out for karaoke, I had to be the GOOD SON and go home as Jessica Wickham really, really, really needed to talk to me at 8:30am….why 8:30am, because she was an American working in Tokyo and it was 8:30pm for her. We spoke for 15 minutes about the upgrade to the Learning Management System and talked about the dinner the night before and as we ended our conversation at 8:45am she said to me “Now Michael, you be good today, don’t go causing any trouble…” And I said “it’s Tuesday, what’s the worst that could happen…”

How did I know the worst was going to happen in 60 seconds or less……

~8:52 am….
Adam Roux came running around the corner…”dude, do you know why there is tons of paper flying around outside? Is there a parade?” Now at 180 Maiden Lane if you looked on the north side of the office tower another building blocked our view, but I looked up to notice the paper, but also that…well, if this was a parade, parade’s don’t come with black smoke. Then the screaming started….the loud…cries that could only come with the worst of possibilities.

Running around the other side I was approaching a large number of people starring out the west side of our office, and all I heard before I saw it was …” a small plane just hit the north tower of the World Trade Center.” Murry Christensen was standing there, my first boss at Goldman, and said “my lord, I’ve never in all my years….” I looked up to what I can only describe is what I can imagine the center of hell to look like. This large black hole, smoke billowing, pouring, flames shooting out, sparks flying…” Chaos basically started right about there….

~9 am
Now because of the evening festivities the night before, some folks were….well, slow to come in that day, so not everyone was in the office – meaning, my god, we don’t have everyone accounted for, and it wasn’t until 3 days later that we truly did know where they were. Phones were jammed, internet jammed – I tried reach friends who I know were in transit and tell them to steer clear….and decided to head back to the window…as I was walking the crowd standing there just….just…JUMPED and SCREAMED….WHAT THE HELL WAS THAT….THERE WAS…WHAT THE..WAS THAT.. ….BIG EXPLOSION…out of the south tower.

Then …the bodies started to fly. I refuse to go into detail, but, what I saw jumping from that tower will never leave my dreams, or my visions. But no, you haven’t lived until you see a man climb out of a burning building ~80 stories up, while he is on fire and push himself off only to plummet to his death.

It was at that moment we all knew, the first plane was no accident, we were under attack.

~9:45 am
Now I worked on the 21st floor, the Recruiting floor on 24 had a BIG screen TV in the lobby, so we went there. The fire marshal was on the loud speaker “DO NOT LEAVE THIS BUILDING, PLEASE DO NOT LEAVE, WE DO NOT KNOW WHAT IS OUT THERE!” If but one thing is for certain, America is a lot better prepared for emergencies in office buildings, lord knows, we had NO IDEA what to do – stay…go…go…stay?!? I got myself a seat at the receptionists desk to watch CNN and Aaron Brown was talking from midtown, showing on TV what was outside my office….at that time, you…don’t…think, you don’t question – you are in the middle of a war zone, and you just wonder what’s next?

The next part is when hell truly unleashed itself…

10:03 am
Now, I’ve never been in an earthquake….until that minute. The desk started to shake, rumble and roll. Aaron Brown started to scream on CNN “GO BACK TO NY, GO BACK TO NY….” As of course the Pentagon had been hit. All I see is the North Tower and a cloud of smoke…wait….all I see is the North Tower and a cloud of smoke. I looked at my office mate Shuli Pasow and said “what was that?” Now, when you can see yourself on TV (or your office building) and a 110 story wall of smoke is coming towards you…you kinda want to look out the window. I ran around the corner and looked up Maiden Lane, or what was left of it. I looked down to see people running…struggling so hard, fighting to stay ahead of this all consuming ….thing…that’s all I can call it…that thing. It was headed right for us. Within 30 seconds 180 Maiden Lane and the rest of Lower Manhattan was consumed in what was the South Tower of the World Trade Center.

To this day, on September 10, 2009, I am haunted by that very moment. You don’t forget that the people in that tower were crushed, burned, incinerated and destroyed were part of that smoke and consumption. And I know that because bone fragments were found as far as Brooklyn in the month and years to come in the cleanup effort.

It was at this moment, that my mind started to drift into something it had not before….I may die in the office. I may not make it home today.  The air vents were shut, the building was heating up. The smoke was starting to make the windows cave in slightly. People were gathered in small groups, or trying to find a working phone. People started to come in off the streets, covered in dust. Chaos was here, and it was loud.

10:28 am
Standing on the 21st floor again near my desk, I saw Shuli Pasow again, a friend from the Upper West Side and office mate. I remember asking her “now what do we do!!??” – as she started to speak, I remember the building shook again…and all I could think was…. we’re not making it out of here alive…..any minute now those windows will cave in and implode this building.

~11:30 am
Within an hour a group of us had decided that we had to go, we had to get out of there. We got to the lobby and were handed a wet wash cloth by the security team…I remember thinking…what the hell is this going to do?!? In case I want to wash my face?

There are some moments I remember more than others about that day. Stepping out of my office towards the South Street Seaport will be a moment I can never erase. Stepping from the office down on to Maiden Lane. The street was gone, it was as if it had snowed….a thick, powder of gray ash…nearly 2 inches deep. When you are a Jew who felt the need to study the Holocaust in High School and College – this is where your mind begins to shut down all reality.

~12pm-4pm, September 11, 2001, Manhattan….
When you work in Lower Manhattan and live in the Upper West Side, you always say to yourself, “one day I should walk home….” – you never think something like this will force you to do so. I remember getting to the Brooklyn Bridge and like Lot and his wife in the bible thinking, “don’t turn around…. don’t turn around….” – but I did, only to see what I can only tell you is a black sky, filled with flames, smoke, and death.

But we stuck together, making our way to Grand Central, where those in Westchester hoped to get a train. My boss and I, Bellamy made our way to the West Side. We tried for the A/C train at Times Square, – no way. I got on a bus at ~58th & 8th Avenues. A bus full of those in shock, in tears, hugs were given to those who broke down, total strangers reaching out – and I remember the woman I stood over as we made our way up Broadway just kept saying to herself “why…why…why…I don’t’ know how..why…would someone…..” and right then she looked up at me….”WHY!?”

I walked into 750 Columbus at just after 4pm, and took the elevator up to 11S where my roommate, and friend – and someone I will always think of as a brother, Scott Chait waited for word of either the survival or death of not only me, but of friends, loved ones…family members. I walked in and he grabbed me, and hugged me – many thought I was dead, ….

The rest of that night is not a blur – I remember very well drinking an entire 8oz bottle of Jack Daniels, being dragged to the roof of my building (which is full of lovely Jews) for a prayer session at sunset and…just…being in shock.

September 12- till…well, about a week later
People in NYC were nice to each other.

Two Weeks after September 12th – Thanksgiving
Next Monday we were back in the office, a few days and/or weeks too soon most of us thought. The smell of burning metal lasted until the week of Thanksgiving.

September 11, 2002…
I was running late. I was meeting one of the angels that have passed through my life, Nili Schiffman, at the offices of the Museum of Jewish Heritage to watch a ceremony of world leaders in Battery Park. My boss, my friend Bellamy said to me “see you tomorrow, go enjoy…” I said “I feel like I am still in mourning…” And then you hear something in life sometimes that just …never leaves you…Bellamy said to me:

“You should celebrate my friend. You are ALIVE. We survived that day, but how, who knows, those planes could have gone off course, bombs might have exploded, you don’t know what COULD have happened, but in the end, it didn’t and you are here to live another day. Celebrate those we lost and be joyful for those that survived, including yourself.”

And another person standing there, my co-worker and beloved friend Michael Kwidzinski smiled and just said "now go…" – and it was the first time in a year that I felt OK about what might happen in the days, months and years to follow.


Update written on September 10, 2009 (San Francisco)

Few days have passed in 8 years that I don’t wonder, think, ponder how those 3 months played out. What I do know for certain is that after that, in the years to come, in my 7 more years I had left in NY I did what I had to do , and that is to go forth and do what I can for the world – and to believe that man, is inherently good, but the factors of money, power, greed, arrogance and ego can corrupt. It is human evolution, it is the natural desire to be larger than you truly are. All I can hope for is to be a larger voice for the good, and hope that others do the same.

Eight years later….I can remember as if it was yesterday. Eight years later….I realize the best way for me to ever tell this story….is by telling you what happened 3 months before the story. When enough time has passed and those that were there are long gone, that history remembers to note how an event such as this could have been prevented, but at the same time understand that it was an event like that which created a great deal of good in the world….

Update written on September 11, 2010 (San Francisco)

After 9 years there are times that it still feels like it was yesterday.  Like my Jewish traditions where certain stories are recounted annually I too shall re-post, recount and tell my story at least once a year, as to ensure I do not forget – I would feel that would dishonor those that were lost senselessly.    Today reminds of how my life has evolved in 9 years.  I am getting married in less than 4 weeks to the most amazing woman I have ever met.  Silvia reminds me each day how amazing, precious and beautiful life is no matter how dark it might seem to get.   I will take words from my ever wise Rabbi Mintz. It was almost poetic that this event occurred so close to the Jewish New Year, when we remember that these are the days we ask those we love for forgiveness – why wait: never go to bed angry, always give a hug and a smile and do your best to make what looks to be a shattered world a better place.


Update written on September 09, 2011

If you told  me on September 12, 2001 that ten years later I would be married to a gorgeous blonde Jewish woman from Sao Paulo, Brazil, living in a beautiful apartment in San Francisco with a cute 8 week old puppy I would have told you to shut the front door cause you are NUTS!  But alas, this is my reality.  Another side of my reality is that it has been 10 years since that day and to most of us that witnessed and experienced it or lost someone, it happens everyday in our minds and feels like it was yesterday.   Over the years I have watched many exploit and demonize the wrong people over what happened.  In the end, I still have faith in humanity, it is not always perfect, but without it I would go mad.  Though I can’t help ignore that some folks on certain cable news stations can just say whatever they want and there are enough people to believe it as gospel – and it reality it does nothing but generate fear and discrimination.  People losing their homes and jobs and families, meanwhile some of the least intelligent people on earth appear on television acting like baboons and never have to worry for money again. The system of humanity reaching a breaking point, and in part I can’t ignore that it is what led to that day.  I truly believe it is time to put away the egos and let humanity breathe again.


San Francisco Marketing Analyst Job Opening: World Golf Tour


Unique opportunity to join a fast-growing online gaming and virtual goods startup and work side-by-side with VP Marketing. Candidate must have strong analytical skills and previous experience with online marketing. Will need to be able to learn quickly, take on new challenges, juggle multiple projects….and have a passion for gaming or sports.


  • Lifecycle online marketing, from customer acquisition to engagement to monetization and retention
  • Online media buying and acquisition analytics, including CPM, CPC, CPA, CTR, LTV, ROI
  • Understanding of online funnels, site optimization and A/B testing
  • Search marketing skills, including SEM, SEO, content and link strategies
  • Email marketing, dynamic segmentation, promotions and tracking
  • General experience with online marketing, social marketing, gaming, golf, sports, etc.
  • Creative and writing skills also important

Candidates should have several years of relevant experience. Competitive salary based on experience.


Contact Peter Harrison,


Job Opening For Personal Lines Account Manager In San Francisco

Fort Point Insurance Services, Inc. provides comprehensive insurance products and services to help meet the unique risk management needs of affluent individuals and families. We accomplish this by drawing on our relationships with the nation's most respected insurance carriers, and from our own experience in serving the private client personal insurance market. Based in San Francisco, we work with individuals and families across the United States and around the world.  For more information about Fort Point Insurance, please visit our website at

We are currently seeking a Personal Lines Account Manager for our growing agency.  Please email cover letter, resume and salary history (or your salary requirements) to

Minimum Requirements:

· California Fire/Casualty license in good standing

· Special preference given to candidates with minimum of two years experience with one or more of the following carriers:  Chubb, Fireman’s Fund, ACE Private Risk Services, Travelers and/or Chartis Private Client Group (formerly AIG Private Client Group)

· Experience handling Personal Lines accounts in excess of $10,000 (annual premiums)

· Experience with a paperless agency environment

· Excellent communication skills

· Knowledge of Microsoft Office and basic agency management systems (preference to AMS 360)

· Proven track record of successful client advocacy in a fast paced environment, emphasizing attention to detail and multi-tasking

· Candidate must be knowledgeable in the insurance industry, computer literate, personable and be able to work with teammates in an exciting environment

· Positive attitude and enthusiasm for producing quality work is required


  • Primary function is managing 80 – 160 personal lines accounts.
  • Electronic filing/mailing
  • New business quotations
  • Proposals
  • Assisting with client presentations
  • Processing insurance applications/endorsements
  • Assisting with claims
  • Assisting clients with policy changes and questions
  • Working in a team environment with 20 other seasoned professionals


  • Competitive salary based upon salary history
  • Company pays for 80% of employee Health, 50% of Dental and 100% of Long-Term Disability Insurance
  • Vision Insurance provided to employees at their cost
  • Paid vacation/sick time (three weeks – 15 PTO days) per year
  • 401(k) with company providing an automatic 3% contribution (no requirement to match)
  • 2x salary plus $50,000 term life insurance
  • Participation in company bonus plan

Compensation will be commensurate with experience.  Fort Point Insurance is an Equal Opportunity Employer.


Sunnyvale Job Opening: Online Marketing Manager at PlugandPlayTechCenter


Job Opening: Online Marketing Manager


Sunnyvale, CA, United States
Job Type: Full-Time

Our client that is one of the fastest growing start-ups in personal space that is revolutionizing the way people manage their credit and loans and save money online. Backed by top tier investors and founded by experienced serial entrepreneur. Our client just completed &6.15 million in series B financing and is looking to build a team of passionate, talented people who are ready to roll up their sleeves and deliver exceptional results.
Their Software Environment:

  • Hosted, web-based application accessed via browsers
  • All Java: J2EE, servlets, JPA2, Weld
  • Mostly open-source: Linux, MySQL, Apache Wicket, PHP
  • Fast-paced, rapid-release environment

They are looking an Online Marketing manager to drive new customer acquisition strategies and meet aggressive customer growth goals. The manager will develop and execute marketing programs to acquire new customers while successfully achieving cost per acquisition goals and ROI metrics.   This person must be ROI driven and willing to continuously A/B test to successfully drive traffic and customers via online advertising, direct advertising, SEM, affiliate, performance-based banners and partner marketing channels.

In addition, the Marketing Manager will be responsible for developing landing pages and working with in-house designers to produce exceptional visual and content elements that convert traffic into valuable customers. The ideal candidate is a strategic thinker with a successful track record and willingness to try new programs, advertising venues and tactics to meet and exceed customer acquisition goals.


Develop strategies and optimize SEM, Dispaly and Affiliate marketing channels

Develop, implement and maintain testing strategy and plans

Create highly effective customer acquisition plans

Define and identify various customer segments and outreach strategy

Develop and implement acquisition messaging of our product offering for each customer segment

Leverage social media, blog and content to drive conversions

Monitor customer trends and generate competitive insights

Build landing pages and manage the website content to ensure high conversions and incorporate learnings from customer insights

Lead ongoing testing and optimization efforts

Analyze campaign performance data and create internal reporting for the executive team


5 + years of marketing experience with demonstrated success in search, email, direct marketing and social media for consumer products

Hands on experience with managing paid search, performance based banner advertising and social media

Experience in creating compelling messaging

Ability to work efficiently while multi-tasking to meet aggressive deadlines in an entrepreneurial environment

Expertise in gaining customer insights and revising campaigns to incorporate new learnings

Exceptional analytical and quantitative skills

Experience in managing multiple stakeholders, contracts and agencies to get the job done

“Out of the box” thinking and ability to leverage new tools and strategies in marketing

B.A. degree in marketing, economics or related fields


  • Competitive salary
  • Generous equity
  • Medical, dental, vision

To apply, email Carolina Marino, carolina at!


Martini Media Network is Hiring! Publisher Operations Position – very cool opportunity!


Job Description

Martini Media is seeking a Publisher Management candidate who will be responsible for working with Martini Media’s top tier Publishers and Inventory Partners.

You work with the team and manage Publisher relationships, helping to ensure that we have the inventory to meet our revenue and optimization goals while delivering outstanding service to our Publishers and Inventory Partners.

The ideal candidate will have a track record of providing excellent service to both external and internal customers, while understanding the sense of urgency inherent in working with a start up organization. The Publisher Management candidate will be an organized, detail-oriented team player with the ability to prioritize and manage time effectively. A positive attitude and professional demeanor is essential along with the flexibility to work in a rapidly changing environment.

You will be responsible for:

  • Working directly with Publishers and Inventory partners to build exceptional relationships and provide excellent customer service resulting in high publisher approval rates, timely receipt of ad tags, management and optimization of campaigns
  • Optimizing, tracking and analyzing publisher performance
  • Collaborating with multiple departments including Sales, Publisher Development, Ad Operations, Accounting, Engineering and Product Management
  • Understanding Martini Media’s products and publisher base and effectively presenting these to Sales



  • – BA/BS required
  • – Smart, capable, quick on your feet, and dependable
  • – Willing and able to take full ownership of publisher relationships and their questions/issues
  • – Strong written and verbal communication skills
  • – Able to interact comfortably with both publishers and other internal departments
  • – Ability to work well independently, under pressure, and with tight deadlines
  • – Results oriented with great attention to detail
  • – Creative, independent problem solver
  • – Knowledge of 3rd party advertising tags preferred
  • – Strong process, organizational and time management skills
  • – Knowledge of CRM applications and Microsoft Excel/spreadsheets

The Position:

The Publisher Management Role will assist the PubOps team in meeting, communications and goal tracking with Martini's network and key strategic partners. Attention to detail and excellent phone skills are a must.

Our business relies on Publishers and we are consistently building great relationships with existing and new publishers as well as Inventory partners to work with us on

The Publisher Management Role will get exposure to every sector of Martini's business, from data and targeting, to supply side partners, to discount buyers to video and social campaign creative specialists.

The right candidate will be able to stay organized and form a strong conceptual understanding of the online advertising space.

To apply, email Valerie at!


Job Opening at Youth Uprising of Oakland, CA: Chief of Programs


Position Title: Chief of Programs

Reports To: Chief Executive Officer

Compensation: Full-time, Commensurate with experience. Full benefits.

About Youth Uprising

In just a few years since it’s opening in 2005, Youth Uprising (YU) has gone from a barebones operation to a bustling, 25,000-square-foot, high-tech youth leadership development center.

YU serves Alameda County residents between the ages of 13 and 24 – primarily youth of color from low-income neighborhoods in East Oakland where the center is located. Through innovative, culturally relevant programming in the areas of Media and Performing Arts, Education and Career Development, Social Enterprise, Peace Making, and Health and Wellness, YU attracts an astounding and ever-expanding membership of over 4000 youth.

YU envisions community transformation driven by investments in youth and young adults that result in the personal, social and economic transformation of all residents.

YU exists to build healthy, economically robust communities in East Oakland and the surrounding county, creating social change by harnessing the leadership of young people through consciousness raising, personal transformation, hard skill cultivation and leadership development.

For more information about Youth Uprising go to:

The Opportunity

Youth Uprising offers the successful Chief of Programs (CP) an opportunity to join a dynamic organization with a compelling mission and a successful track record of attracting, engaging and serving a high-risk population in strategies for personal, professional and community transformation.

The winning candidate will find in founding CEO Olis Simmons a visionary leader and a strategist committed to creating results that will transform the life experience of youth and their communities. In joining YU’s staff, the CP will become part of a high-performing, warm, diverse team that includes people indigenous to the community, those who are deeply committed to social change, and youth within our target population who help to keep the organization attuned to the current realities of youth culture.

The new CP will be positioned for significant success and ongoing professional growth, as YU develops and strengthens the programs and practices that position us as a national leader in youth leadership development and urban community transformation.

Chief of Programs (CP) – Position Summary

Youth UpRising (YU) seeks a seasoned, collaborative, practical and visionary professional to oversee the development, implementation, management and assessment of both the day-to-day operations and the strategic vision of the full continuum of YU programs. The CP will optimize the quality and effectiveness of YU’s programs by deepening the staff and organizational capacity to tie efforts to outcomes. This newly-created role will support the on-going implementation of mission-led, outcome-driven, culturally relevant programming that serves our community and strategically positions Youth UpRising as a leader in the field of youth leadership development and urban community transformation.

The CP is a senior-level position responsible for (1) collaborative hands-on internal design, implementation and evaluation of YU’s programs and their capacity to produce desired outcomes; (2) proactive and creative work to link funding opportunities and requirements with program opportunities and capacities; (3) building a learning community that includes effective systems of mutual support, professional development and outcome-based accountability with and among the Program Directors and, (4) in collaboration with the CEO and other organizational leaders, overall agency leadership, strategic analysis and positioning of the organization. The CP supervises all the Program Directors as well as the program capacity-building staff which may include the ETO Data and Performance Manager and the Transformative Learning Coordinator. The CP reports to the Chief Executive Officer and serves as a program development resource throughout the organization, assisting Program Directors and staff in analyzing and leveraging evaluative data in order to develop, implement and refine programs.

Due to the diversity of YU’s staff and constituencies, the CP’s effective and flexible communication skills will be critical in this position. Successful candidates will be self-motivated and able to work within a context that requires flexibility, a sense of humor and the ability to flourish in a fast-paced, deadline-driven environment. This position requires someone whose passion for YU’s vision is matched with proven experience, creative outcome-driven leadership and the ability to motivate others to ensure the success of individual programs and the organization as a whole.

Primary Responsibilities

Program Operations and Program Development

  • Analyze and support effective day-to-day operations of all agency programs, including the structure and functioning of all program components, facilitating and coordinating program activities to ensure that YU offers comprehensive, integrated programming that maximizes member engagement and achieves outcomes.
  • Design, implement and manage a comprehensive strategic YU program development plan, in collaboration with the CEO, Program Directors and the Strategic Partnerships and Investments Department.

· Oversee the design, development, implementation, integration and review of new and existing program components in a manner that advances YU’s mission.

  • Maximize creativity, relevance and resourcing in the development of programs. Work with YU Program Staff to take advantage of current and new trends in youth culture and in the fields of youth leadership development, health and wellness, arts education, workforce development and community transformation. Assist the Program Directors in reaching out to resource their programs through meaningful and productive partnerships with on-site, local, regional and national partners and public influencers. Encourage creativity in order to develop, produce and present effective programs to accomplish desired outcomes in an urban setting with high-risk youth and young adults.
  • In collaboration with the Policy Team, oversee the ongoing internal and external evaluation plan for all agency programs. Collaborate with the Policy Department and our evaluative partners to develop programmatic strategies to address issues identified through regular evaluation.
  • Manage and strengthen relationships with YU’s on-site program partners to build capacity.
  • Support, document, and implement organizational best practices regarding meaningful engagement of young people in program development.
  • Ensure programmatic collaboration with the media team to support effective outreach and promotion related to programming and services.

Program Funding Development

  • Serve as the programmatic liaison with the fund-development team to enhance connectivity and discuss opportunities. Collaborate to provide needed documentation for funders.
  • Oversee grants management, grant reporting and the operational budget for all agency programs.
  • Collaborate with the Strategic Partnerships and Investments Department to link funding opportunities and requirements with program opportunities and capacities. Bring communication and budget-development skills to bear as needed.
  • Generate written communications to support YU programming; these may include blogging, newsletter or website articles, promotional materials, tweets and other on-line or off-line forms. Contribute to the articulation of YU’s programmatic strategies and goals for publication in Annual Reports and other funding-related documents.
  • Assist the Program Directors in lifting up statistics and success stories as part of YU’s effort to develop resources and showcase best-practices for community transformation and effective work with a high-risk population.

Staff Supervision and Staff Development

  • Provide direct supervision, leadership and professional development to all program directors, professional development and program evaluation staff, ensuring a high degree of autonomy and accountability. Facilitate transformative learning in order to build staff capacity to catalyze the same among youth members.
  • Resource YU Program Directors in developing, managing, and evaluating highly effective outcome-driven programs and organizational systems. Serve as a program development resource for YU Directors and Staff in their work to accomplish outcomes that enhance the well-being of YU Members. Offer coaching and training as well as direct instruction as needed. Provide feedback, counsel and accountability regarding the development and evaluation of current and potential programming. Ensure that all YU programs are aligned with mission, meet YU outcomes and respond to evaluative feedback (particularly as provided by Efforts to Outcomes data.)
  • Together with the Director of Human Capital, develop and/or implement tools and templates for all program staff that link job descriptions, work plans and staff evaluations to YU’s mission and desired outcomes.
  • Provide leadership that assists the Program Directors in developing and managing effective systems of mutual support and accountability with one another.

Organizational Leadership

  • As a member of the Senior Management Team, provide organizational leadership and direction to agency personnel. Contribute to the ongoing integration of all agency departments. Collaborate with and assist other members of the Senior Management Team on agency projects as needed
  • Professionally and effectively represent the agency to external resources, including funding sources, media and other service providers. Promote the advancement of YU’s mission of community transformation and youth leadership development.

Other duties as needed and assigned.

Qualification and Competency Requirements

Positional Competencies – required for our Chief of Programs

· ORGANIZATIONAL MANAGEMENT EXPERIENCE – At least five years experience managing a community organization or large department. Experience developing creative structures of support/accountability among peers and teams. Strong administrative skills.

  • PROGRAM DEVELOPMENT / PROGRAM MANAGEMENT EXPERIENCE –At least five years’ experience planning, developing, managing, offering and evaluating effective, mission-led, outcome-driven, culturally-relevant curriculum in an urban setting for both adults and youth. Creative and culturally-adept program design capacity. Strong program evaluation skills.

· PEOPLE MANAGEMENT EXPERIENCE – Over five years’ experience effectively training, developing, managing and supervising a diverse team of leaders including experienced program managers and directors. Strong supervisory skills, along with creativity and professional coaching capacity.

  • PROJECT MANAGEMENT EXPERIENCE – Demonstrated experience organizing and managing events, campaigns and/or productions. Knowledge of tools and processes for smooth implementation.
  • FINANCIAL AND FUND-DEVELOPMENT EXPERIENCE – Demonstrated understanding of cost analysis and budget development, as well as experience with the intersection of funding and programming. Demonstrated ability to create and implement quality programs in compliance with the requirements of external funders and regulatory bodies. Successful grant proposal and reporting experience.
  • STRONG COMMUNICATION SKILLS – Exceptional oral and written communication skills including the demonstrated ability to research, assimilate and analyze information, compose documents, and present data in a clear and concise manner to appropriate personnel, including the ability to effectively present information to top management, program staff and/or Board of Directors.
  • AVAILABILITY for occasional evening and weekend work.
  • BILINGUAL is a plus.

Managerial Competencies – required at YU for those who manage others

  • LEADERSHIP – Visionary • Articulates goals and objectives and their value • Acts as a positive catalyst for change • Models desired behaviors • Able to inspire and organize others • Builds on strengths and facilitates growth in areas of weakness • Seeks input, assesses risks and makes decisions • Problem-solving approach to challenges •
  • PATIENCE – Able to maintain composure and endure under difficult circumstances • Compassionate, especially regarding long-term challenges • Able to withhold judgment/conclusion and take time to inquire into the causes of a situation • Able to manage expectations and measure success over the long-haul •
  • INSIGHT/DISCERNMENT – Able to acutely observe and insightfully perceive a situation and/or character • Emotionally intelligent and able to reflect on feelings, motives and needs • Demonstrates good instincts regarding long-term impact and implications •
  • PROFESSIONALISM – Adheres to the highest ethical and organizational standards • Best-practice approach to work • Dependability, rooted in a reliable continuity of presence, principles and actions • Continuously seeks excellence in what we do and how we do it •
  • SENSE OF HUMOR – Able to be real • Able to see the lighter side of difficult situations • Ready to laugh •
  • MOTIVATIONAL POWER – Able to articulate goals, build excitement and motivate others to do their best • Able to move people beyond their comfort zone and inspire them to take strategic risks • Elicits other people’s realization of their maximum potential • Motivates people to be phenomenal team members • Instills a sense of ownership and investment in the larger vision • Delegates and builds the leadership of others • Inspires others to go ‘over and above’ and feel good about it •

Core Competencies – required of all staff for successful performance at YU.

  • HIGH PERFORMANCE – Strong work ethic • Results oriented • High energy • High integrity • Reliability • Committed to Excellence • Takes initiative and gets things done • Demonstrated success in an entrepreneurial setting, with the ability to think strategically while executing tactically within a resource-constrained environment.
  • ORGANIZATIONAL SKILLS – Detail oriented • Tracks results • Demonstrates good work habits • Effectively uses their and other people’s time • Comes to tasks/meetings well prepared • Has basic computer skills • Develops efficient systems, processes and tools •
  • FLEXIBILITY – Adapts to new information or circumstances • Willing to wear many ‘hats’ to get the job done • Creative in troubleshooting and finding solutions • Able to flourish in a fluid environment •
  • POSTITIVE ATTITUDE – Able to maintain composure, hope and a sense of humor amid challenges • Able to remain positive and see solutions among difficult issues • Stamina • Able to manage and diffuse stress •
  • SOCIAL SKILLS – Able to work with a wide variety of people • Able to communicate with respect and clarity • Open to different viewpoints • Able to disagree without animosity • Self-aware • Compassionate • Collaborative • Able to give and receive candid feedback • A role model •
  • CRITICAL THINKING – Thinks interdependently, framing the goals of one department/project within the entire vision • Sees current issues and challenges within a broad framework • Makes decisions that have the greatest long and short term positive impact • Thinks ‘outside the box’ – beyond given paradigms • Able to access resources (money, people) to advance solutions • Able to reflect on and improve both content and delivery • Open to developing awareness of the structural factors (socioeconomic context) impacting our communities •

Start Date: Immediate Opening. Applications accepted until position is filled.

Compensation: Competitive, commensurate with experience. Full benefits.

How to Apply: Email resume and cover letter with recent salaries and four professional references to Put “CP – [Your Name]” in the email subject line.

Youth Uprising is an Equal Opportunity Employer. Youth Uprising strives to reflect the diverse community it serves.

Applicants who contribute to this diversity are strongly encouraged to apply.