Web Marketing & People Connector

Helping You Find The World

Fun With Le Concierge SF and Learning Portuguese

Feb 4

Posted by michael in Findling Thoughts, San Francisco | No Comments

Personally, I’m having fun with life right now.  For the last 6 months I have been having the most amazing time with this nice Jewish girl from Sao Paulo, Brasil – Silvia.  When I met Silvia she just seemed full of life and talent.   The idea started as soon as we met, with all her great talents and experiences, she should start her own company.  I would never tell anyone to go do this while the economy is in such a fragile state – well, I would never tell anyone…except Silvia.  Last week, we officially launched the main corporate site for Le Concierge SF (leconciergesf.com), an on-call concierge company in San Francisco,

It occurred to me, I am having so much fun coming up with new ideas for Silvia to go create awareness of the company I forgot that I personally have been living with the some of the great benefits on the company: personal organizing, event planning, personal assistant and a host of other amazing talents.   I see how her clients respond, you can see it in their faces – the stress level in their lives exponentially drop instantaneously. 

Now, I do have to mention the best part of Silvia working with her clients, not only to do I get to learn get to cook with my best friend and love – I get to learn Portuguese.  And lordy can Silvia cook, see this amazing quinoa tabbouleh she made me for the week – munito gostoso (very yummy in Portuguese).

tabboulehlarge

I hope everyone is having a great week, I’m going to do my best to write in here – if anything I feel the need to share the amazing food that we cook every week!  I am also off to Brasil in April for 2 weeks, so I’m thinking I might even post some fun words to learn each week, like como se falla “nickname"?

 

Technology Job Openings in San Francisco

Jan 25

Posted by michael in Job Opening, Uncategorized | No Comments

Below are a number of job openings that have been sent to me in the last week, hopefully you will find something below for you or someone you know looking for a position in the Tech, Web or App Dev community.
 

Product Manager for Web Application Security Technologies

Are you a product manager with a background in Web Application scanning technologies and Penetration test? If so, we have a product management position in Redwood City, CA

Click here to apply!
http://bit.ly/72C9Ke

We are looking for a seasoned professional with 7+ years of proven product marketing and product management experience. Responsibilities include leading the product team to define and implement Guard Web Application Scanning solution which allows customers to scan Web applications, spot cross-site scripting vulnerabilities, identify SQL injections and conduct authenticated and unauthenticated scanning to capture the perspective of both authorized and unauthorized users. In addition, the future state of the solution will include capabilities to detect malware infected sites. The solution will be delivered on top of the Guard SaaS platform and to be marketed to enterprises, small, and medium businesses.

Qualifications
- Candidate must possess a strong background in all aspects of product marketing/management
Proven experience in building enterprise products and creating broad awareness within the information security community

- Experienced in working with development teams and managing a number of tasks and priorities
Proven ability to launch products to the market and position products successfully for the enterprise

- Strong written and oral communication skills

- A minimum of 7 years experience preferably in product management
Experience with Penetration test

Additional Plus Competencies
- BS/BA in Marketing
- Knowledge of web application security threats and malware
- Knowledge of the Web application scanning technologies

Click here to apply: http://bit.ly/72C9Ke

 
 

Senior Web Manager Marketing (Content Management)

Location: San Francisco, CA Reports To (Title): CMO Up to 20%

Position Purpose and Scope
The senior Web manager will be responsible for the design, development, coding, maintenance and enhancement of
all online marketing properties, including the corporate Website. This person will own and drive five
major areas:

  • Design & usability
  • Content
  • Architecture & coding
  • Continuous improvement through metrics analysis
  • Quality initiatives

The goal of these activities will be to continue to portray as a large, successful enterprise software company
with a ‘larger than life’ image, brand, community and content through our most important marketing channel: our
Website. This person will work closely with the executive management, sales, product definition and product
marketing teams to align the Website with sales goals, product direction and strategic company objectives. The
senior Web manager must be able to independently ‘connect the dots’ between the business and his/her projects.
This person must be able to effectively leverage other assets within the company as well as outside vendors to
accomplish their tasks. The senior web manager must also interpret monthly Website data into clear trends that
validate their approach.
 

To apply click here to submit your Resume/CV:
http://bit.ly/8B0NXg

Primary Responsibilities

  • Define Website goals, themes and directions that support company goals, branding
  • Develop a road map for major projects and continuous improvement enhancements to the Website
  • Define and implement strategies to improve front-end experience, site structure/information architecture and
  • back-end technical resources.
  • Maintain content, develop new pages, enhance functionality, and ensure overall high quality of the Website
  • Develop well-structured, coordinated online marketing vehicles in support of sales & marketing goals.
  • Ensure consistent adherence to branding, visual, and style standards as well as compliance with applicable

    • policies and legal requirements.

  • Create high quality Web graphics and design templates as required.
  • Report and provide analysis on Website statistics on a monthly basis with recommendations that feed into a
  • continuous improvement plan.
  • Dynamically function both as tactical, hands-on implementer and strategic thinker – execute site updates and
  • contribute to long-range marketing plans.

Required Experience

  • Minimum 5-8 years professional experience managing Web site strategy and development, along with
  • implementation and maintenance.
  • Demonstrated experience developing complex sites featuring dynamic interaction, rich content, embedded

    • forms, audio, video, and script objects. (Links required.)

  • Strong understanding of Web services, design, information architecture, and open source apps.
  • Experience implementing RSS feeds, blogs, wikis, and other user community-building techniques.
  • Experience using systems such as Salesforce.com, Engage B2B
  • Thorough understanding and experience with Google adwords
  • Proficiency with HTML, CGI, CSS, Dreamweaver, Flash, Photoshop, Illustrator, JavaScript, PHP, and MySQL

    • required; other languages, environments, and standards desirable.

  • Ability to independently set and meet deadlines, manage diverse tasks across multiple projects, while being

    • able to work under pressure.

  • Excellent customer service – ability to work successfully with remote teams and maintain cross-functional

    • relationships at all levels, including executive.

  • Must adapt in a rapidly-changing environment and keep up with Web trends and technologies.
  • Must possess proper command of American English language usage and grammar; editing or proofreading

    • experience desirable

  • Familiarity with enterprise software industry and software development methodology.
  • Flawless attention to detail.
  • Demonstrated experience managing external agencies and vendors (including references)
  • Sound, mature business judgment
  • Operates with integrity without compromise
  • Solid understanding of the creative and production process underlying the delivery of marketing materials and

    • programs

  • Experience managing to budget constraints
  • Demonstrated ability to work collaboratively
  • The ability to identify innovative and creative solutions to marketing challenges – to think in new ways about

    • old problems

  • The ability to make decisions and defend them clearly
  • Must be a self-motivated, independent energetic presence with a can-do attitude and drive to succeed
  • Outstanding attention to detail and exceptional project management skills are essential
  • Excellent written and verbal communication skills required
     

Success Factors
Critical success factors for this position include the ability to nurture outstanding working relationships with internal
stakeholders and external vendors combined with the experience and commitment to execute on time and on
budget. Additional specific expectations of this position include:
 

  • Applying a high sense of urgency to tasks
  • A commitment to innovation and creativity combined with superior project management skills
  • Clearly demonstrating enthusiasm and passion for projects and activities
  • A high comfort level working in an unstructured, free flowing environment
  • A willingness to wear whatever hat is required at any point in time…flexibility
     

Education
Bachelors degree in Business or similar discipline required

 

For the remaining positions, all resumes, CV's and cover letters should be sent to Juliette at juliette.adida@vnhstaffing.com

 Web Apps Developer, Web Developer and Senior Search Engineer

The first client is an Internet Start Up company has just raised funds to finance its second stage of development and they are looking at urgently strengthen their development team to meet the deadlines for the next run of financing with most reputable VCs in the Silicon Valley.

The plan is to create a Knowledge People Network indexed on the largest Social Networks to allow members of this network to ask questions that will be answered in near real time by other members of the Network with the relevant knowledge. They have already registered 4 patents and devloped a search algorithm similar to Google search engine. In order to meet their ambitious goals, they are looking for Web Applications Developers & a Senior Search Engineer.
 

Web Apps Developers
 

- To join a bright team of PHP community experts, used to play with MemCache, Gearman… in a high volume environment
- To assist in Feasibility analysis and Estimation, refine development practices and facilitate communications beween various teams (Business, Quality, Product, Technical)

Candidates should have:
- 5 + years experience in Web development
- 3 + years with PHP/MySQL/Apache
- Solid experience with Version Control, JavaScript, CSS and OO Programming
- Knowledge of GIT, Python, Memcache and JSON would be a plus, as well as knowledge of Microformats and Open Standards.
- A Bachelor Degree or more in computer Science would be preferred.

Senior Search Engineer
To design, develop and deploy components of a search infrastructure:
- Knowledge of classification and clustering techniques
- Expert at efficient indexing of large amount of data and capable of building Restful API interfaces to Data Stores.

Candidates should have a BS or more in Computer Science, with strong expertise in Algorithms/Data Structure and Graph Theories. Experience with Systems development/Deployment and proficiency with Python/Java/PHP will be preferred.

Web Developer

Our client is an affiliate web publisher. They promote and sell third-party products or services through their web sites, using email marketing, search marketing and social media marketing. They are a starting up in the US as a subsidiary of a French company. They are looking for a web developer able to mature into a primary technical role.

Essential Duties and Responsibilities
- Design and develop landing pages and micro web sites.
- Design and develop database and web site to database integration.
- Develop software application for social network such as Facebook or MySpace.
- Create newsletter template; integrate content and send newsletter using an email solution.
- Ability to solve practical problems and deal with a variety of concrete variables.
- Excellent English written and oral skills.
- Able to mature to meet deadlines; able to communicate and teach non-technical users; able to lead outsourcing.
- Knowledge in internet marketing such as e-mail, SEM, SEO, SMM preferred.

Technologies to master
- Solid knowledge and skills with HTML, CSS, CGI, JavaScript, PHP AND mySQL .
- Familiarity with UNIX / Windows platforms.

 

Finally…my own company, Embarcadero Technologies is hiring, check out our 3 job openings:

http://bit.ly/6edxUD

Help the ex-Borland Memorabilia Auction for Haiti Relief

Jan 23

Posted by michael in Fun With Data | No Comments

At Embarcadero, we're collecting unique and one-of-a-kind Borland memorabilia to auction to the developer community for Haiti earthquake relief. Embarcadero employees have donated several hundred items from their personal collections ranging from 1st Ship product boxes, to Borland Leather Jackets, to Borland surfboards. We're currently organizing the auction and plan to launch next week but there is always room for more stuff if it will bring more donations for Haiti relief, particularly unique and "early years" items.

If you're an ex-Borlander like us and you are local to the Santa Cruz/Scotts Valley area and would like to donate any Borland memorabilia to the auction, you may drop off at our drop box in the Scotts Valley Embarcadero campus main lobby (former Borland HQ campus). We will be checking the drop box daily.

Senior Web Manager Marketing (Content Management)

Jan 6

Posted by michael in Job Opening | No Comments

Job Title: Senior Web Manager Marketing

Location: San Francisco, CA Reports To (Title): CMO Up to 20%

Position Purpose and Scope
The senior Web manager will be responsible for the design, development, coding, maintenance and enhancement of all online marketing properties, including the corporate Website. This person will own and drive five major areas:

  • Design & usability
  • Content
  • Architecture & coding
  • Continuous improvement through metrics analysis
  • Quality initiatives

The goal of these activities will be to continue to portray as a large, successful enterprise software company
with a ‘larger than life’ image, brand, community and content through our most important marketing channel: our Website. This person will work closely with the executive management, sales, product definition and product marketing teams to align the Website with sales goals, product direction and strategic company objectives. The senior Web manager must be able to independently ‘connect the dots’ between the business and his/her projects.

This person must be able to effectively leverage other assets within the company as well as outside vendors to
accomplish their tasks. The senior web manager must also interpret monthly Website data into clear trends that validate their approach.

Primary Responsibilities

  • Define Website goals, themes and directions that support company goals, branding
  • Develop a road map for major projects and continuous improvement enhancements to the Website
  • Define and implement strategies to improve front-end experience, site structure/information architecture and back-end technical resources.
  • Maintain content, develop new pages, enhance functionality, and ensure overall high quality of the Website
  • Develop well-structured, coordinated online marketing vehicles in support of sales & marketing goals.
  • Ensure consistent adherence to branding, visual, and style standards as well as compliance with applicable policies and legal requirements.
  • Create high quality Web graphics and design templates as required.
  • Report and provide analysis on Website statistics on a monthly basis with recommendations that feed into a continuous improvement plan.
  • Dynamically function both as tactical, hands-on implementer and strategic thinker – execute site updates and contribute to long-range marketing plans.

Required Experience

  • Minimum 5-8 years professional experience managing Web site strategy and development, along with
    implementation and maintenance.
  • Demonstrated experience developing complex sites featuring dynamic interaction, rich content, embedded forms, audio, video, and script objects. (Links required.)
  • Strong understanding of Web services, design, information architecture, and open source apps.
  • Experience implementing RSS feeds, blogs, wikis, and other user community-building techniques.
  • Experience using systems such as Salesforce.com, Engage B2B
  • Thorough understanding and experience with Google Adwords
  • Proficiency with HTML, CGI, CSS, Dreamweaver, Flash, Photoshop, Illustrator, JavaScript, PHP, and MySQL required; other languages, environments, and standards desirable
  • Ability to independently set and meet deadlines, manage diverse tasks across multiple projects, while being able to work under pressure.
  • Excellent customer service – ability to work successfully with remote teams and maintain cross-functional relationships at all levels, including executive.
  • Must adapt in a rapidly-changing environment and keep up with Web trends and technologies.
  • Must possess proper command of American English language usage and grammar; editing or proofreading experience desirable
  • Familiarity with enterprise software industry and software development methodology.
  • Flawless attention to detail.
  • Demonstrated experience managing external agencies and vendors (including references)
  • Sound, mature business judgment
  • Operates with integrity without compromise
  • Solid understanding of the creative and production process underlying the delivery of marketing materials and programs
  • Experience managing to budget constraints
  • Demonstrated ability to work collaboratively
  • The ability to identify innovative and creative solutions to marketing challenges – to think in new ways about old problems
  • The ability to make decisions and defend them clearly
  • Must be a self-motivated, independent energetic presence with a can-do attitude and drive to succeed
  • Outstanding attention to detail and exceptional project management skills are essential
  • Excellent written and verbal communication skills required

Success Factors
Critical success factors for this position include the ability to nurture outstanding working relationships with internal stakeholders and external vendors combined with the experience and commitment to execute on time and on budget. Additional specific expectations of this position include:

  • Applying a high sense of urgency to tasks
  • A commitment to innovation and creativity combined with superior project management skills
  • Clearly demonstrating enthusiasm and passion for projects and activities
  • A high comfort level working in an unstructured, free flowing environment
  • A willingness to wear whatever hat is required at any point in time…flexibility

Education

  • Bachelors degree in Business or similar discipline required

Apply

1 Million Pennies Project Party Pictures!

Dec 15

Posted by michael in San Francisco | No Comments

http://1millionpennies.com, What an amazing party, event and cause. We came, we bid, we drank and we gave pennies. Great job Tova! And thank you to all the volunteers!!

Thanks to the 1 Million Pennies Project team:
Stu Berman, Frank Brodsky, Amy Bryan, Julie Cowley, EcoJews of the Bay, Michael Findling, Silvia Oppenheim, Ilana Gauss, Gelena Grinberg, Tova Grunes, Dina Jacobs, Robby Kaufman, Stephanie Lim, Alexis Marina Kershner, Nicole Miller, Gina Moltyaner, Ellie Pelc, Maria Rodriguez, Ryan Smith, Mark Schulman, Eli Spector, Jessica Stern, Sam Strauss, Rebecca Trobe, Kevin Waldman, Joseph Yeh.:

1 Million Pennies Party Announces Silent Auction Items

Dec 10

Posted by michael in San Francisco | No Comments

We are very excited that you are joining us for the 1 Million Pennies Party next Monday December 14th at Apartment 24.   The response from the San Francisco Community for Silent Auction items has been overwhelming – proving small actions make a big difference.  To date the following gifts have been donated (and more are pending!):

Again, the cost of admission is a minimum donation of one penny. 

This event came together because a small group of people truly believe in positive change in the world.  And with that, we hope you will bring your friends, energy and of course pennies.  And of course if you are not able to attend the event we hope you will donate online at the 1 Million Pennies Project website,  http://www.1millionpennies.com.
 
See you Monday night at Apartment 24!
 
Thanks,
One Million Pennies Project Team*
 
 
Thanks to the 1 Million Pennies Project team:
Stu Berman, Frank Brodsky, Amy Bryan, Julie Cowley, EcoJews of the Bay, Michael Findling, Silvia Oppenheim, Ilana Gauss, Gelena Grinberg, Tova Grunes, Dina Jacobs, Robby Kaufman, Stephanie Lim, Alexis Marina Kershner, Nicole Miller, Gina Moltyaner, Ellie Pelc, Maria Rodriguez, Ryan Smith, Mark Schulman, Eli Spector, Jessica Stern, Sam Strauss, Rebecca Trobe, Kevin Waldman, Joseph Yeh.

Job Opening: Product Manager for Performance Management Solutions

Nov 30

Posted by michael in Job Opening | No Comments

Product Manager for Performance Management Solutions

Skills:
Business driven. Customer oriented with strong communication skills. 5+ years of product management experience. 8+ years of IT experience across multiple organizations, covering multiple roles. Comfortable applying technology towards solving business problems. Experienced in all phases of the entire software development lifecycle. Background in databases with some understanding of the key issues surrounding software performance. Consulting and solution architecture experience are a strong plus. .

Description: As the line-of-business owner for Embarcadero’s Performance Management Solutions, you will be responsible for managing a set of world-class software products with global reach. As Product Manager, you will develop a keen understanding of the product’s financial performance across global and vertical markets, and identify ways to grow market share by understanding the target audience, their needs, and the product’s current strengths. You will be looked upon to create & evangelize solution messages to meet key needs, as well as creating a roadmap that prioritizes the needs of existing and future customers, considering the state and direction of the competition.

Expect to work closely with nearly every part of the organization, from Engineering to Sales to Support, Marketing, and Product Marketing. You will work closely with your product marketing manager counterpart to develop key product messaging and customer-facing content as well as sales enablement materials, and recommend adjustments to marketing and sales strategies as needed. You will be responsible for generating content through various types of media, such as bylines, blogs, webinars, and events, to evangelize Embarcadero solutions in the Performance Management and Database Change Management space.
This role includes responsibility for emerging products and opportunities in emerging markets, where there is significant growth potential.

This Product Manager or Senior Product Manager position (based on seniority) is based in San Francisco. Estimated travel is 15-20%.

Email all Resumes & Cover Letters to Philip.Rathle@embarcadero.com

Job Opening: Senior Planner of eMarketing

Nov 18

Posted by michael in Job Opening | No Comments

Senior Planner of eMarketing

 

Summary
Support the development and implementation of strategies to drive growth and maximize return on our SEM, comparison shopping, targeted content, and remarketing/display investments as well as new online marketing opportunities.  Heavy focus on forecasting budgets and revenue managing spend targets, and analysis of programs.  Support SEO initiatives.  Ability to adjust strategies in a very fast paced business environment.
 

Responsibilities

Core responsibilities:

§Take a leadership role in the planning, development and execution of paid search, comparison shopping, and remarketing display programs to meet revenue and ROI requirements.

 

§Conduct measurement and analysis on the effectiveness and efficiency of eMarketing programs.  Work proactively with external agencies to make and implement recommendations for programs.

 

§Ensure Search and Display Marketing initiatives are “on brand” with merchandising, promotional, and overall business strategy. Work with eCom merchant VPs and multiple WSI teams.

 

§Ensure seamless seasonal and ad hoc launches and execution of SEM, content, CSE, remarketing initiatives, including optimizing datafeeds and trafficking creative and copy assets. Ensure optimal brand messaging is always being used.

 

§Identify and leverage synergies between these search programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired.

 

§Take a leadership role in managing external business partners including providing prioritization and feedback.

 

§Proactively work with team members, other marketing teams, merchandising, creative, IT, and other cross-functional groups.

 

§Manage budget, forecast, invoices and accruals weekly/monthly/annually.

 

§Present findings, analysis and recommendations to management through Senior Executive levels.

 

§Analyze competitive marketplace and follow eMarketing trends.  

 

Paid Search:

§Monitor performance by engine and analyze results.

 

§Meticulously track spend, revenue, productivity measures/KPIs on a weekly basis and adjust investment as necessary.

 

§Work with manager and key business partners to create seasonal strategies, including important keyword categories, site map updates, bid strategy, etc.

 

§Recommend and manage keywords and landing pages on an ongoing basis.

 

§Develop and implement new tactics including evaluating copy and landing page tests, geo-targeting and other tactics.

 

§Rapidly incorporate changes or new information from market, competition or business conditions.

 

Remarketing:

·Responsible for seasonal builds/changes in message strategy. Work with agency and internal cross functional stakeholders to maximize creative.

 

·Monitor and report KPIs on a weekly basis.  Adjust spend targets accordingly.

 

§Work with manager to develop and implement new acquisition and retention strategies  

 

Experience/Qualifications

§3 years of experience with SEM, SEO, Comparison Shopping and/or online media planning required.

§Bachelors degree required

§Exceptional written, verbal and presentation communication skills

§Ability to work in fast paced environment with ability to prioritize and be flexible.

§Strong proficiency in Microsoft Excel and ability to analyze results.

§Meticulous attention to detail required.

 

§Experience with a web analytics system a plus. 


Email cover letter and resumes to: ateisch@wsgc.com

Create In Clay Ceramics Party – November 19th!

Nov 17

Posted by michael in San Francisco | No Comments

Come have fun with us and help our vision come to life with your donations! 

 

We can't wait to see you at the Create In Clay School of Ceramics Launch Party this Thursday November 19th, at the Mecury Lounge. We hope you'll help us spread the word about the event and the school – feel free to email your friends about the event, post our video to your profile and brings frriends Thursday night!

You can buy an advanced ticket at:
http://www.brownpapertickets.com/event/88347

With a donation of 60 dollars at the event or online, you will receive a free one hour scheduled lesson at Create in Clay with Chris. In addition the evening will include:

* Hors d'oevres and drinks
* DJ and music/dancing
* The ability to buy art and objects to help out the school

The silent auction and raffle will include:
* Art by the artist Christian Moffat
* Wine and wine related objects including:
* Specialty items from selected wineries
* An overnight stay in St. Helena
* Winery tastings from the same places shown in "Sideways"
* Dinners at top restaurants in Napa
* The satisfaction of helping a good cause!

AND MUCH MUCH MORE!

Check out our Small commercial:

Won't you join us in launching this school to meet such an important need in our community?!?!!? We hope to see you there!!!

Create In Clay School of Ceramics

The school is a non-profit that will teach ceramics to both autistic and non-autistic individuals. Having both a creative outlet and a constructive social environment can be very meaningful and life-enriching for individuals living with autism. This school aims to provide these sorts of skills and experiences for those that are interested.

And just as it takes a village to raise a child, it also takes a community to launch such a venture. As a result of this event, the school expects to have enough money to finish the customization of the space and to provide the starting materials required for the first classes.
 

Great Fun With Camera Lighting

Nov 16

Posted by michael in San Francisco | No Comments

During a walk in the Presido here in San Francisco over the weekend I got a chance to play with my new camera and some of the fun settings.  Check out how you can so easily change the feel of a picture just by bringing out some of the reds & oranges of the changing leaves.