Web Marketing & People Connector

A good friend of mine passed this on to me, if you are looking for a marketing role in the San Francisco Bay Area, email me!

Marketing Manager (Search Engine Marketing at Zecco Holdings

We are seeking a full-time senior marketing manager with strong online experience to work in downtown San Francisco, CA. This is an excellent opportunity for a talented and motivated marketer to acquire & activate new customers in a fast-paced, hands-on environment. 

The position will report directly to the head of marketing, and will work with at least one other marketing manager, as well as an in-house visual designer. 

RESPONSIBILITIES

• Manage and be the domain expert for at least two of our major acquisition marketing channels, with a media budget of about $1 million in 2010.  This includes planning, budgeting, day-to-day management, measurement of results, and reporting. We operate these channels ourselves, without agencies. For each channel you will maintain a robust test & learn plan to optimize acquisition.

• Plan and execute campaigns across some or all of the following channels:
  • Search engine marketing
  • Affiliate networks
  • Referral program
  • Display (banner) advertising
  • PR and social media
  • And possibly print, radio, TV, or other channels as needed

• Lead launches of new products, features, and customer communications.

• Create, edit, or advise upon customer-facing messaging in:
  
  • Our website and community
  • Site advertising and messaging placements
  • Email
  • Customer service communications

• Lead projects to improve our marketing and conversion funnels, including ads, landing pages, and signup flows.

• Conduct marketing operations relevant to your work.

QUALIFICATIONS

• 4-8 years of marketing experience, with a minimum of 1+ years focusing on online marketing.
• Excellent writing skills. A great marketer must be a confident, clear, fluid, and generally error-free communicator.  Please apply only if you are highly confident in your writing skills for both information and persuasion.
• History of successfully generating leads/new customers through online channels.
• Experience managing vendor relationships.
• Experience with online media buying, online ad campaign management, search engine marketing, search engine optimization, and A/B testing.  Hands-on experience with Google AdWords is big plus.
• Strong planning and analytical skills. Experience analyzing complex data from ad campaigns, promotions, and creative/landing page test results.
• Excellent project management and organizational skills. You are known as someone that gets an amazing amount of high quality work done on time. You’re comfortable juggling a large number of initiatives and adjusting your plan and strategies to meet the changing market and business needs.
• Ideally, you have hands-on experience with web analytics, multivariate testing, developing technical specifications and working closely with Product and Technology teams.
• Ideally, you have experience in the financial services industry.  But what's more important is that you are quite conversant with stocks, ETFs, and options.  After all, you will be marketing them and writing about them.
• Flexible and adaptable team player with a strong work ethic and great attention to detail. We’re a growing company and things change quickly!

• Bachelor’s Degree required; an appropriate Master's is a plus.

Director, Social Impact
Are you a PR pro looking to make a difference – not just a living? Have you worked with non-profits, government organizations or foundations? Do you have the base of contacts required to drive new business … and the management skills to run account teams deftly once you bring business through our door? If you’re nodding your head while you read this, then come meet us.  It is a big plus if you have a background working with:

• Non profits
• Private foundations
• Cause marketing

What are we looking for? Smarts. Media savvy. A flair for new business. A love for team-based work. Writing/speaking skills. And a passion for working with organizations with a strong social mission.   See below for more details.

Needed Experience:

7+ years of public relations, marketing or related experience, including 3-4 years in a management capacity. Has developed and maintains relationships with a range of national media and influencers, as well as client contacts. Is a proven manager of an account group, including experience managing different client and account team personalities. Has experience developing both strategic communications plans for existing clients, as well as new business proposals for prospective accounts. Has polished written, oral and presentation skills.

Responsibilities:

• Owns relationships with multiple clients
• Oversees account staff in the successful management of their respective accounts
• Identifies and secures new business, including growth of existing accounts
• Maintains frequent client contact
• Responsible for account budgets
• Remains connected to industry, clients, media
• Conducts professional development programs for firm
• Empowers account staff to learn and continue polishing professional skills

Qualities:

• Counselor
• Big picture perspective
• Well-developed people skills
• Creative problem solver
• Trusted team member and client contact
• Thinks strategically
• Adaptable; invites change
• Motivated; motivates others
• Sound decision-maker
• Effective and polished communicator

Send all resumes and CV’s to Michael at findling67@gmail.com

Are you a product manager with strong online community development experience? Do you have experience with mobile software? GPS and Mapping Applications? Understanding of the mapping industry? Experience with either OpenStreetMap or Google Map Maker?

This candidate will need an understanding of the major players in the mapping industry.   Experience working on projects with either OpenStreetMap or Google Map Maker.   We are currently looking for a Product Manager, Community. This position will be based in Santa Clara, CA.

If you have a strong track record in developing expert online communities and can envision driving new products ideas through these communities, this is your role. The focus will be on building the community of developers in the mapping and mobile application space.

Responsibilities:

- Developing online communities including customers and consumers to develop richer feedback on products/services

- Build community presence across multiple user segments and media forums

- Develop strategy to target and implement, and develop online communities to full business needs

- Engage with mapping enthusiasts to drive product innovations and new product ideas

Requirements:

- Seven to Ten years of experience as a product manager including product launches and building community

- Bachelors of Science degree (Business, Computer Science etc.)

- Proven experience building online communities with measureable results

- Extensive experience launching successful products as measured by market impact metrics; ideally in the area of visuals

- Proven ability to communicate product requirements to development groups to fulfill market needs

- Exceptional leadership and cross-business unit collaboration skills

- Results driven – strong written and oral communication skills

- Enthusiasm for community and conviction for execution

- Ability to prioritize and manage across multiple areas of responsibilities

- Experience communicating analysis and recommendations to senior management

Email Michael Findling at findling67@gmail.com for details and resume submissions.

Are you a marketing manager from an enterprise software background? Do you have b2b software lead generation experience? Planning an online advertising campaign?

Position Purpose and Scope

The senior marketing manager will be responsible for planning, organizing and executing a broad range of lead generation programs designed to drive qualified opportunities to the sales force, including Web seminars, conferences, custom events, user group meetings, advertising, etc. This person will be responsible for managing the end-to-end planning and execution for these programs including budget, staffing, messaging and lead follow-up processes. The senior marketing manager must also own and report on end-to-end metrics for their programs and independently institute refinements to improve inquiry-to-lead-to-Opportunity conversion ratios. The senior marketing manager will work closely with the sales, marketing and executive management teams to achieve a fully integrated company position and consistent message in the minds of target audiences.

Primary Responsibilities

• Develop and execute a comprehensive lead generation/demand creation plan & budget
• Design, plan and execute at least 2 Web seminars a month
• Design, plan and execute participation at conferences and trade shows
• Design, plan and execute online advertising with affiliated partners like the IIBA, Modern Analyst, etc.
• Design, plan and execute field marketing events and user group meetings
• Leverage tools to accurately measure and report on effectiveness of lead generation campaigns
• Create, manage and accurately forecast program budgets
• Work with product marketing to effectively launch new products and services
• Independently create relevant, compelling content in support of all lead generation activities
• Apply a high degree of creativity on all marketing programs
• Establish and document repeatable processes for lead generation and follow-up by sales
• Build a positive, collaborative relationship with the sales organization
• Leverage partners to help maximize marketing budget and reach
• Manage relationships with appropriate tools vendors that enable more effective utilization and reporting
• Remove roadblocks to lead generation success
• Contribute strategic ideas and vision for how to effectively scale overall business

Required Experience

• 3-5 years enterprise (B2B) software lead generation experience
• Proven track record of establishing and achieving measurable goals in an automated marketing environment
• Proven track record understanding and managing metrics-driven marketing programs
• Experience with start-up environments, particularly companies on aggressive growth paths
• Strong understanding of positioning principles and methodology
• Experience using systems such as Salesforce.com, Eloqua, Hoovers, Jigsaw, etc.
• Sound, mature business judgment combined with the ability to contribute to business strategy
• Operates with integrity without compromise
• Demonstrated ability to work collaboratively
• The ability to identify innovative and creative solutions to marketing challenges – to think in new ways about old
• problems
• The ability to make decisions and defend them clearly
• Must be a self-motivated, independent energetic presence with a can-do attitude and drive to succeed
• Outstanding attention to detail; must be highly organized
• Strong leadership, influence and interpersonal skills required
• Excellent written and verbal communication skills required

Success Factors

• Critical success factors for this position include the ability to nurture outstanding working relationships with internal
• stakeholders and external vendors combined with the experience and commitment to execute on time and on
• budget. Additional specific expectations of this position include:
• Applying a high sense of urgency to tasks
• A commitment to innovation and creativity combined with superior project management skills
• Clearly demonstrating enthusiasm and passion for projects and activities
• A high comfort level working in an unstructured, free flowing environment
• A willingness to wear whatever hat is required at any point in time…flexibility

Education

Bachelors degree in Business or similar discipline required

Email me at michael@youneedseo.com with resume and cover letter.